Evaluation 3

Media Institutions

I believe that my magazine would be published as an independent magazine as it takes a style similar to magazines like The Wire, a magazine dedicated to finding new talents in the world of music ignoring mainstream artists and their social attitudes. Although not as extreme I agree with their cause of determination against larger conglomerates such as Bauer media group and Time Inc. Though they have a wide audience their products aren’t as heartfelt as they have over 100 other products to handle on all media bases. Also being independent does not mean that your audience is small, continuing with the example of The Wire magazine an independent magazine may have a global audience once it has credited its own standard (and not sold out). The wire has institutions in Iceland, South Africa and Taiwan all three of which do not distribute from the larger companies mentioned. Independence also simply matches the overall tone of "Plectrum" as it is not made to please the mainstream masses but a music magazine for people who like music.