Case study- EMPIRE magazine: Colour analysis

All colours used in this extract are bright, luminescent and eye-stimulating. These effects make it almost impossible to look away from the stunning view. The colours of course are meant to catch a customer's eye while browsing through some magazines but also are used to represent the character being advertised, "the joker". Although the character is known worldwide this representation of almost maddening colour is beneficial for introducing the new rebooted actor or even the joker himself for new fans of the franchise. The Joker is a psychotic and unpredictable character, his characteristics and personality are therefore reflected in the theme of the magazine. The joker is a person like no other, and so is the theme of this cover.