Final Magazine

Evaluation 5

Evaluation 2

Social groups

As my magazine is centrical to the idea of music itself the social group would be fully fledged musicians, song writers and music critics. The format of the magazine is shaped for them as most articles, interviews and such are about the music the artist has created not about the artists or bands themselves. The styling of musicians may be broad since my magazine does not identify to a single genre, although rappers and soul artists are not ones to represent the magazine. That in itself is another core characteristic that the social group represents, the ability to find the beauty in all kinds of music. To reflect this my magazine will feature an array of musicians with different genres, each explaining their attachment to it and why it is so important to them.

Evaluation 7

Lessons from my project journey
From developing this magazines I have learnt a range of things both from the perspective of making the magazine myself and the industries who make the magazines professionally. Going into the preliminary task I already had an image in my mind of what this magazine would look like, I had seen plenty of magazines before and they all had pretty much the same format. I thought I’d just make a “budget version” of those magazines yet through my progression I found the importance of originality, seeing the artists I wrote about and thinking about the audience that would read it I began to feel hypocritical. I spoke about creating new music but was not creating a new magazine. I learnt that what makes a good magazine is not how good it looks or even the content it has but just the very skill of communicating with the reader and making them want to come back for more. Though larger companies may have more funding each and every magazine started with the aim of conveying a thought or idea that only that magazine could represent, the designing comes later.

Evaluation 6

Evaluation 3

Media Institutions

I believe that my magazine would be published as an independent magazine as it takes a style similar to magazines like The Wire, a magazine dedicated to finding new talents in the world of music ignoring mainstream artists and their social attitudes. Although not as extreme I agree with their cause of determination against larger conglomerates such as Bauer media group and Time Inc. Though they have a wide audience their products aren’t as heartfelt as they have over 100 other products to handle on all media bases. Also being independent does not mean that your audience is small, continuing with the example of The Wire magazine an independent magazine may have a global audience once it has credited its own standard (and not sold out). The wire has institutions in Iceland, South Africa and Taiwan all three of which do not distribute from the larger companies mentioned. Independence also simply matches the overall tone of "Plectrum" as it is not made to please the mainstream masses but a music magazine for people who like music.

Evaluation 4

Audience

For my magazine I believe that the audience attracted may be matured young people and some adults as well. This is according to both the content and design chosen for my magazine, unlike most other magazines “Plectrum” focuses on the music created above all other things, Most younger people of this generation tend to drag away from the melodical side of the music industry being attracted to bands and artists who may have gained popularity from physical attractiveness rather than actual talent. But as said before “mature” young people may see past what they see and focus on what is heard, yet the magazine’s language is colloquial and relaxed attracting a younger audience rather than an older one (though few may still read it). Although the age and attitudes of these groups may be niche the culture I believe would be diverse and broad. The music publicized by the magazine has a developed genre where indie is central yet does broaden to folk, rock and alternative music, all of which do not have constraints to both religion, race or gender. As the music made is by artists of different nature the readers reflect that fact.