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Magazine ideology -Plectrum

The Ideology of "Plectrum"

Magazines in the mainstream of media are constantly showing us the outlandish lives of artists, actors and do nothing celebrities. They show their ideal of beauty and the correct way to live, they show the readers their ideology. Although they have not created the ideology themselves they project and enlarge the ideology that celebs have created. Obviously near to none of the readers will reach the prowess that the celebrities advertised have reached yet as the readers continue to dream and observe magazines are bought.

This isn't the message or ideology I want to spread as this isn't how I want my readers to feel after reading my magazine, I want them to be stimulated positively. There are two ways for magazines to be sold, making the reader feel self-conscience about their looks and lives or making it relatable and make the reader feel good about themselves as they are reflected. Instead of the readers envying the success of musicians I'd like them to focus on the music itself, taking a more relatable perspective readers will see how talent, practice and a little bit of luck is the key to success, not parents who give their children a small loan of a million dollars.

There may be tendencies from an editorial point of view to spread a personal ideology, my christian ideology plays a huge role in my life yet what is published should be open with both intellectual and cultural accessibility for all readers of the chosen genre.

My magazine will not aim to undermine the dominant ideology placed by the government or even by mainstream media yet it will definitely not fall subject to it. As Stevie wonder once said  "Music is a world within itself with a language we all understand"-(Sir Duke). My magazine will not be censored for its content, although not aiming to displease dominant groups what is to be said will be said. The subjects for the articles are aimed to please the readers of magazine, as previously shown my target audience therefore not everyone will enjoy it and that's okay. Unlike NME following the mainstream and posting whatever everyone else is posting may bring a large audience yet lack of originality makes for a boring magazine. More like kerrang I would prefer a set audience committed to the magazine following what's being said appreciating what's being pushed forward.

In conclusion my magazine will not abide with the dominant ideology instead it will use more niche ideas to cultivate its own.

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